COMPARISONS BETWEEN DELL & JETSTAR

BUSINESS MODELS

Both Jetstar and Dell Computer shares similar business models, mainly B2B and B2C.As the Internet diversifies globally, it opens avenues to these companies to target on the vast population of online consumers. The Internet is most useful for products and services when the shopper seeks greater ordering convenience and lower costs. These business models allow their organization to yield advantages such as reducing costs, and increasing speed and efficiency. And by using the Internet to link directly to suppliers, factories, distributors, and customers, businesses such as Jetstar, and Dell Computer are passing savings on to customers. These websites offers greater flexibility, allowing the organization to make ongoing adjustments to its offers and programs to appeal to their target market.

KEY CHARACTERISTICS & DESIGNS

Jetstar provides great value to buyers looking for information about differences in prices and services. It has a comprehensive set of key features such as flight information (arrival/departures and flight schedules), checking and changing booking, holiday packages, insurance and hotel information, news and articles for interested readers, subscription to its “JetMail”, hotline help, and free downloads on travel and destination guides are made available to the online consumers. Buyers can view Jetstar’s website in Chinese language as well, catered to online consumers who are literate in Chinese. Their special feature is the “Sales Fare” where occasionally, Jetstar would adjust the airfare rates as low as possible to entice travelers to buy their tickets. The website has a login function particularly for members, travel agents and corporate booking. Travel agents who are interested to collaborate with Jetstar can logon to correspond with them. Also, buyers can make their payment online conveniently and almost instantly.On the contrary, Dell Computer provides great value to buyers looking for information about differences in product features and value. It has key features such as products, services, purchase and support, and hotline help readily available to the online consumers. Online consumers can have access to its abundance of information on desktops, notebooks, monitors, printers, electronics and accessories, in order to do comparative shopping. With the ease of a click, online consumers can simply place their order for their preferred products according to their specification, and make their payment online conveniently as well. The website has another added feature, “As advertised” which allows buyers to browse for products which Dell has placed an advertisement on newspaper and online. With this additional feature, it helps online consumers to save on time and energy to look for the products of their choice.